REOWN
Royal Enfield-December 22’
Automotive Retail
UX Design
Visual Design
My Role
UX Designer — User Research, Information Architecture, User Flows, Market Study, UX Design
Project Overview
Royal Enfield, a legendary name in the world of motorcycling, embraced digital innovation with the launch of REOWN — a dedicated platform for pre-owned motorcycles.
REOWN reflects Royal Enfield’s deep commitment to quality, trust, and heritage, providing customers with a seamless, reliable space to buy, sell, or exchange certified pre-owned bikes.
HIGHLIGHTS
A certified marketplace by Royal Enfield to sell and buy pre-owned bikes
0.1 BUYING PAGE
0.2 EXCHANGE
0.3 SELLING PAGE
THE CONTEXT
Can our bikes have more life to them ?
Can we be more accessible to those who aspire us ?
No. of bikes that goes for 2nd hand selling, but not to authorized resellers
RESEARCH SUMMARY
Clearing the fog - How research journey turned out to be
Competitive Analysis
Understanding how other platform’s and there systems are for these buy and sell Journey mapping.
User Personas
Users have been categorized based on their objectives, demographics, goals and their aspirations for the Royal Enfield Vintage Marketplace Motorcycle
Desk research
Understanding diverse all age groups specific needs, behaviors, preferences, and characteristics
Feature Mapping
Mapping out possibilities in different aspects that can be implemented for designing a better system
User Flows
Understanding how other platform’s and there systems are for these buy and sell Journey mapping.
USER RESEARCH
We talked to a lot of people to hear about both the sides
Kabir Singh, 21
Student
Aspirational
Riding Since 3y
Pain Points
Always borrowed Royal Enfield to drive but owned a different bike
Unable to judge condition of motorcycle if it matches the description on the platform
Difficult to keep a track of the availability of the desired model within the budget.
Bhupender Jogi, 45
Upgrade
Businessman
Riding Since 15y
Pain Points
Lot of paper work needs to be done for listing
Valuation from multiple vendors little overwhelming
Not getting the best offers because there is no authorized platform to confirm
Have to communicate with multiple dealers to sell and upgrade to a Royal Enfield
Buyer
Hard to trust the details mentioned on the platform about the condition of the bike
Buyer
Listings without images or verified dealers/sellers details is not trustworthy
Seller
The lack of choice and options forces to go along with the options that are available
Seller
No warranty/additional service benefits, unable ro verify if they are genuine parts
Seller
COMPETETIVE ANALYSIS
Learning from the competetion
THE PROBLEM
Trying to make the buyer and the seller happy
THE CHALLENGE
How to make an otherwise complicated process of buying and selling 2nd hand motor vehicles and instilling trust in the users
SOLVING THE PROBLEM
Breaking it down in simple words
Seller
2nd hand
local re-seller
Buyer
*All Problems and Pain Points
Seller
REOWN
Authorized Brand Assurance
Best Price Guarantee
Transfer & Document Support
Buyer
SELLER USER FLOW
From adding details to the Final Sale
0.0
Enter site
1.0
Details
2.0
Verifications
3.0
Payments
1.1
2.1
3.1
1.2
2.2
2.3
3.2
3.3
Fill in motorcycle details
Evaluation by mechanics
Price offered
Address Details
Evaluation completed
Document Submission
Motorcycle Pick-up
Payment Transfer
BUYER USER FLOW
From adding details to the Final Sale
0.0
Enter site
1.0
Listings
2.0
Test Drive
3.0
Payments
1.1
2.1
3.1
1.2
2.2
2.3
3.2
3.3
Find Product Listing
Choose a Date
Verification
Choose Bike
Find Location
Book Test Drive
Payment
Motorcycle Delivery
VISUAL ELEMENTS
Color Palette, Typography and Iconography
THE PROBLEM
Trying to make the buyer and the seller happy
THE IMPACT
REOWN enabled Royal Enfield to expand to over 450 dealerships in 236 cities, offering a seamless and trustworthy platform that simplified the buying and selling experience for customers.
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